Why did nobody inform me in regards to the vibrant crimson Samsung Galaxy S22 Extremely?

Why did no one tell me about the bright red Samsung Galaxy S22 Ultra? - TechRadar
Residence Information Cellular Telephones A Samsung Galaxy S22 Ultra in red, from various angles (Picture credit score: Samsung)

The Samsung Galaxy S22 Extremely regarded to me like a quite uninteresting cellphone: all adverts I’ve seen have proven grey or darkish purple variations, and certainly the check unit I took for a spin was a nondescript black.

That did not trigger me to bat an eye fixed, as a number of premium phone-makers go for boring shades for smartphones (apparently vibrant shades do not promote properly for these top-end handsets).

Properly, I assumed that – till somebody talked about off-hand in regards to the vibrant crimson model. A blindingly vibrant Galaxy S22 Extremely? Sounds proper up my road – so why had I by no means heard of such a factor?

Revel within the crimson

You may see the crimson Samsung Galaxy S22 Extremely above. 

I feel it is a lot better-looking than all the opposite shades – its crimson and black linings complement one another rather well, giving it a heat and energetic really feel. It is like a Dennis the Menace cellphone!

So why had I by no means heard of it earlier than? Properly, as a result of a lot of the adverts I’ve seen for the Galaxy S22 Extremely have been run by operators and corporations promoting the factor. Nevertheless, this crimson variations is unique to Samsung’s web site.

A Samsung Galaxy S22 Ultra in Sky Blue, from various angles

(Picture credit score: Samsung)

These unique colours hardly ever get featured in adverts, just because they are not out there from a lot of the retailers operating the movies, so it’d by some means flown straight beneath my radar.

It is the identical story for my new second-favorite colour, the Sky Blue one. If I would recognized Samsung provided these two shades of Galaxy S22 Extremely, I possibly would not have pegged all of them as bland-looking handsets.

Catch-22, Galaxy S22-style

Individuals usually say that colourful premium telephones do not promote properly, which is why most manufacturers prioritize the somber ones. 

But when these boring colours are positioned initially, and the enjoyable ones are hidden away on a retailers’ web site, then it is solely pure that the uninteresting ones will promote higher. Most consumers aren’t even going to know the thrilling ones exist – as my revelation proves.

So are vibrant colours hidden away as a result of they do not promote properly, or do they not promote properly as a result of they’re hidden away? It is an entire Catch-22 state of affairs, but when it means I do not get to see these colourful, fiery crimson Galaxy S22 Extremely fashions till ages after it is out, I am aggravated.

    Sony Xperia 1 IV might price much more than the Samsung Galaxy S22 Extremely
Tom Bedford

Tom’s function within the TechRadar staff is to specialise in telephones and tablets, however he additionally takes on different tech like electrical scooters, smartwatches, health, cell gaming and extra. He’s based mostly in London, UK.

He graduated in American Literature and Inventive Writing from the College of East Anglia. Previous to working in TechRadar freelanced in tech, gaming and leisure, and in addition spent a few years working as a mixologist. Exterior of TechRadar he works in movie as a screenwriter, director and producer.


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