Samsung’s reportedly reducing its cellphone manufacturing for 2022

Samsung's reportedly cutting its phone production for 2022 - The Verge

Samsung is reportedly scaling again the variety of telephones it’s planning on producing in 2022, from 310 million to 280 million, in keeping with SamMobile, which cites a report from Korean outlet Maeil Enterprise Information. In absolute phrases, that’s nonetheless numerous telephones, nevertheless it’s a comparatively sharp lower from the corporate’s authentic objective (and from the reported variety of telephones it and its companions produced final yr). Plainly there could also be a pattern of producers making ready for the economic system to worsen earlier than it will get higher.

Reportedly, the lowered manufacturing targets will have an effect on telephones throughout its lineup, from low-end fashions to flagships. In a method, reducing the manufacturing of its inexpensive telephones sounds counter-intuitive — wouldn’t extra individuals flip to these throughout an financial downturn? But it surely tracks when you think about that the choice is simply not shopping for a cellphone in any respect; people who find themselves available in the market for low-end telephones won’t wish to purchase a brand new one except they completely must, and those that have high-end telephones would most likely be higher off simply preserving them for an additional yr or two.

Samsung isn’t alone in feeling the consequences of a seamless pandemic, the Russia / Ukraine warfare (which has resulted within the firm, together with many others, halting shipments to Russia), and ever-increasing inflation. Apple’s additionally reportedly anticipating comparatively stagnant gross sales this yr, because it’s planning to provide across the similar variety of telephones because it did in 2021, even though it’s probably engaged on some fairly large upgrades.


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