Quick-rising digital sports activities media participant Jomboy Media has employed Andrew Patterson as its first CEO.
In saying the rent, the corporate described the previous Main League Baseball official as “a confirmed government with a historical past of navigating the digital sports activities world.” It added that he’s somebody “who shares our imaginative and prescient of who we’re, in addition to what we’re aiming to turn out to be.”
Patterson beforehand led technique for software program firm Greenfly. Earlier than that, he was senior director of recent media for MLB Superior Media, the place he constructed the group from scratch to a staff of greater than 85 staff. He grew the league’s collective social media following from 3 million to greater than 136 million throughout 11 international digital platforms.
Created by Jimmy O’Brien, identified for his voiced-over “breakdown” movies, Jomboy Media has reached 3.5 million social followers, with its YouTube movies producing greater than 150 million views a month. The corporate is a high baseball vacation spot, with greater than 1.6 million YouTube subscribers, with podcasts Talkin’ Baseball and Talkin’ Yanks routinely topping the charts for baseball reveals.
The corporate has raised $6 million in enterprise funding up to now 14 months. Final month, a $5 million spherical was led by Join Ventures, an funding partnership between CAA and enterprise capital agency New Enterprise Associates.
Becoming a member of Join Ventures as new buyers in Jomboy Media are the WWE, in addition to Quinn Cook dinner, Billy Crystal, Josh Hader, Gabrielle Union, Dwyane Wade, Reddit co-founder Alexis Ohanian, present and former Main League Baseball gamers C.C. Sabathia, Noah Syndergaard and Trea Turner; and NBA participant Karl-Anthony Cities.
“Jomboy Media has already constructed one thing particular, utilizing the model’s distinctive and genuine voice to attach the following technology of followers to baseball and past,” Patterson mentioned. “I’m thrilled to be becoming a member of this group of inventive, proficient individuals and serving to to information Jomboy Media into its subsequent part as a bona fide energy participant within the sports activities and leisure media area.”